Direct mail marketing companies postcards are one of the most suitable tools for marketing your business. As they do not come in envelopes, they arrive ‘opened’ already. With glossy 4 color printing, you can come up with great looking prints for business success. Short copy and headlines are more memorable than letters. They have a long shelf life on the walls of cubicles. They can be used for making announcements, couponing, collecting survey data, driving traffic to your website or business, or invitations. The powerful impact of a postcard when combined with the reduced postage rates create winning ROI.
Look for Great Mailing Lists
When you are prospecting for new customers, use a specialty mailing list. 3 of the greatest sources for that are:
- Association membership rosters: a lot of associations rent their mailing lists for industry-related marketing.
- Subscribers: all newsletters and magazines rent their readership files. The lists are updated, highly targeted and responsive to direct mail.
- Conference, seminar and trade show attendees: when they are matched with your industry, the lists always perform.
Professional mailing list companies can help you acquire specialty mailing lists that are available through the dealer or broker network.
Increase Response through Personalization
Personalizing your direct mail can increase your response rates by as much as 50%. You can speak to the recipient by name, or refer to their company or customize the messaging and imaging to be as relevant as possible. Combine personalized postcards and a personalized web landing page or PURL to double your response rates. Being excellent tools for business marketing, direct mail marketing companies postcards are good value for your money as they offer great value for a negligible sum. This includes full color print both sides, mail merging of addresses and second class postage. However, if you are to gain results, here are a few tips that you can use on a regular basis to deliver the results you deserve from your marketing efforts:
Place the Benefit in the Headline: Make sure that the headline is a punching one. A great headline can be the secret to success in any form of direct response marketing. It is evident that 50% of the people will only see your heading and nothing more. For those people, you better let them know that the few words count. Most people know that the headline should be bold, big and easy to go through and create an impact. However, people often seem to forget that the headline should communicate a product or service benefit. Amateur marketers often waste their only communication with a potential customer on a catchy slogan or even worse, their company name.
While writing your headline, ask yourself what you can do to get your prospects or customers read the offer on your postcard. It is obvious that saving 50% on dry cleaning or giving away valuable coupons will create more reader interest than simply writing about deals and savings. With catchy tags, you can offer specific benefits to the reader.
Use Superb Images and a Strong Call to Action: When an average individual checks their mail for direct mail marketing companies postcards, they are more likely to pay attention to it if the image is esthetically pleasant. Postcards score more than mails in envelopes as these are opened already. This is why you need to use them to your maximum advantage. Get that dashing headline up there so that people take an instant hit to it. If the postcard is interesting and has a great looking image, there are chances that the card will find its place on the window sill.
Have a Code Along with the Offer: This will serve two purposes – it will give your prospect a reason to take you up the offer, especially if the offer is valuable and there is a sense of urgency (like the order expires within a few days or is restricted to the first 50 customers), and it will help in tracking and testing your direct mail campaign. A revolutionary aspect of online postcard marketing is that every click can be easily tracked and you can see the way customers respond to the different ads. This is tougher to do in direct mailing advertising where you don’t even know if a customer discovered your business. Offer codes can track customer responses to optimize future marketing campaigns.
Split Test Your Postcard Marketing Campaign: Rather than simply designing a direct mail postcard, writing the copy and sending out the same information time and again, you should constantly split test the various aspects of your campaign. Try sending a couple of postcards with the same copy, but containing different shapes and colors. Coupons can help in estimating the response rate of the direct mail marketing companies postcards designs. Test the various demographics in order to get the best results. Constantly split testing the design and data elements, you can eventually have a postcard that is proven to convert. Various companies will do the checking on your behalf to make sure that the integrity of your brand is protected and not wasting money on postage and print. You can even add a landing page URL to the card.
Include an Image of a Person Looking at the Reader: Studies have proved frequently that if you include the photograph of an individual looking directly at the reader, you can create trust and attract attention with your direct mail marketing companies postcards. The human mind is created in a way that looks back at a person who is looking straight in their eyes. It also tends to scan faces for building rapport (if the face you are looking at is a trustworthy one!). If your present postcard design is just a paragraph of text, try including a smiling photograph of someone in your business (or even you) to see a stark improvement in your response rates.
The above mentioned tips make sure that your postcard marketing campaign is noted by people and bring higher responses.